Hi, I'm Drew

Your subscription business doesn't have a traffic problem. It has a funnel problem.

I help subscription businesses fix the leaks that kill growth: high CAC, weak trial conversion, broken onboarding, and underperforming lifecycle revenue.

Book a short call

Most subscription businesses are leaking revenue in predictable places.

Rising CAC

Your ads are running, spend is increasing, but customer acquisition cost keeps climbing. The problem isn't creative or targeting. It's what happens after the click.

Weak trial conversion

Lots of signups, few paid customers. Your trial period ends and users disappear. The onboarding didn't create urgency or demonstrate value.

Weak trial conversion

Lots of signups, few paid customers. Your trial period ends and users disappear. The onboarding didn't create urgency or demonstrate value.

Weak trial conversion

Lots of signups, few paid customers. Your trial period ends and users disappear. The onboarding didn't create urgency or demonstrate value.

Broken onboarding

Users sign up and then nothing happens. No activation moment, no value demonstration, no reason to come back. The trial clock runs out.

Broken onboarding

Users sign up and then nothing happens. No activation moment, no value demonstration, no reason to come back. The trial clock runs out.

Broken onboarding

Users sign up and then nothing happens. No activation moment, no value demonstration, no reason to come back. The trial clock runs out.

Underperforming lifecycle

Your email program sends receipts and password resets. Meanwhile, revenue is sitting in winback sequences, upgrade prompts, and engagement campaigns that don't exist.

I run growth for a multi-million member subscription platform.

Currently leading growth at a global subscription business, I spend my days optimising the systems that actually drive revenue: paid acquisition funnels, landing page conversion, trial-to-paid mechanics, onboarding flows, and lifecycle email programs.

This isn't agency work. I run experiments every week, manage significant ad budgets, and answer to revenue targets. I know what works because I measure it.

Book a short call

Results

Improved trial-to-paid conversion

Fixed onboarding flows and activation mechanics to convert more trials into paying subscribers.

Improved trial-to-paid conversion

Fixed onboarding flows and activation mechanics to convert more trials into paying subscribers.

Reduced customer acquisition cost

Optimised landing pages and ad-to-page message match to improve conversion efficiency.

Reduced customer acquisition cost

Optimised landing pages and ad-to-page message match to improve conversion efficiency.

Increased lifecycle email revenue

Built systematic winback, upgrade, and engagement programs that generate consistent revenue.

Increased lifecycle email revenue

Built systematic winback, upgrade, and engagement programs that generate consistent revenue.

Improved landing page conversion rates

Tested messaging, layout, and value proposition to convert more traffic into trials.

Improved landing page conversion rates

Tested messaging, layout, and value proposition to convert more traffic into trials.

How this works

01 Funnel analysis

Map your entire acquisition and conversion funnel. Understand where users enter, where they drop, and where revenue gets lost.

02 Identify revenue leaks

03 Design growth experiments

04 Implement and test

05 Scale what works

Services

Two-week deep dive into your acquisition funnel, landing pages, onboarding flow, lifecycle programs, and pricing mechanics. You get a prioritised list of growth experiments with expected impact, implementation complexity, and clear next steps. No fluff, just the leaks I'd fix if I was running your growth team.

Growth Audit

2-weeks

Growth Audit

2-weeks

Ongoing optimisation of your acquisition funnels, landing pages, lifecycle email programs, and conversion mechanics. I design experiments, analyse results, and implement what works. Think of it as extending your growth team with someone who's optimised these systems at scale.

Growth Retainer

ongoing

Growth Retainer

ongoing